
Superstar and Cover Girl model Rihanna | Courtesy of Ultimate-Rihanna
To be perfectly honest, I am getting bored of this topic but as a PR major, I cannot help but think about what is going to become of the whole mess. When the speculations began to come out after the Grammy’s I was so disgusted with Chris Brown for “allegedly” beating up Rihanna. I mean, we all knew it was her, it was so obvious. But now, only a month later, I cannot help but look at this case from a totally different perspective. The hard thing about entertainment PR is it is hard to distinguish from gossip and fact. We have heard so many stories on this case, what is the truth? As we head into another week I cannot help but flip-flop sides…. I once stood by Rihanna, as a fan, as a woman, and as a publicist I thought she had a really good chance to recover from this… bigger and better than before. But from forgiving, to forgetting, to throwing the first punch, Rihanna is in a whole lotta mess.
Easy, breezy, beautiful “Forgiver Girl”
Rihanna’s move to forgive Chris Brown could not only hurt her reputation but could also hurt her career. Cover Girl has not said anything about dropping the singer from endorsing the make-up, but I would not be surprised if it is something that happens in the near future. Make-up symbolizes independence, femininity, confidence, beauty…. and to feel beautiful you have to love yourself inside and out.
The fans are lashing out on many Web sites. On mother on TheHollywoodGossip.com, feels so adamant about Cover Girl dropping the diva that she will not use the product as long as Rihanna is the spokesperson.
“My 14 year old daughter and I will NO LONGER BUY COVER GIRL PRODUCTS!
GOODBYE COVER GIRL! HELLO MARY KAY PRODUCTS!”
What company stands by someone that gets viciously beaten by her boyfriend and god back to him?
Rihanna is NOW THE WORST EXAMPLE OF A ROLE MODEL TO YOUNG GIRLS AND TO WOMEN!
Yes Rihanna is young and yes she is beautiful but… SHE’S A HEADCASE!!!!!!
Cover Girl could find another gorgeous girl to be the face of their make-up. As a PR professional, I would not want to lose customers who use Cover Girl because we chose to stand by a girl who got beat up by her boyfriend but chose to stay with him. In the end Cover Girl still has a business to run and a mission to stand by.

Chris Brown and Rihanna | Courtesy of Dose.ca
Forgive and Forget- If only it were that easy
Her music career will more than likely be over. She is already planning a love duet with Brown. I mean really? Can we say worst idea? My thoughts on this are “what is her publicist doing?” Her PR team should have given her strict orders to:
a) Not to speak to Chris Brown and accept the protection order. (Which if you follow the story she dropped the protective order so she could be with Chris)
b) Keep a low profile until the storm has blown over. (She was seen out for her birthday and at P Diddy’s mansion along with Brown!)
c) Remember that as a high-profile celebrity, everyone is watching every move. (That went through one ear and out the other…)
But either no one thought of that or Rihanna turned her cheek, so then what do you do? Chris Brown’s career was supposed to fizzle out and she could have come back stronger than ever with a positive message to old and new fans alike.
Road to Rehab- Seems like better publicity for Brown
One psychologist tells the New York Daily News that the success of Chris Brown also depends on a lot of what Rihanna does. However, this sounds like a good plan for CB but what about Rihanna’s reputation? If Rihanna chooses to stay with Brown and help him rehabilitate, what happens to her career? What happens to the charges, because we all know they will be dropped if she is willing to stay with him? Unfortunately for Brown they will more than likely be picked up by the People of California.
But now with allegations that Rihanna threw the first punch, the plot thickens once again. Will she also go to rehab; will this whole case be dropped?
One Hot Mess
I never thought I’d say this but I think Rihanna’s career is one to be concerned about. She has forgotten about her self-worth and pride. She forgot about the millions of little girls that worshiped her. I understand it is her life ultimately, but when you are in the limelight, you are a role model. The whole case needs time, but both parties (including the PR camps) have rushed into making amends, which will hurt both stars in the end. She had the chance to come out on top, if she would have just followed three simple rules- but instead she has lost some of her truest fans just so she could gain the love back of the man who knocked her out. Makes sense.